Market Research for Artists - How to Sell More Art

I have exhibited in both juried and non-juried shows and received positive feedback about my work but I haven't sold yet. I realize that people buy for different reasons and tastes range.  I wonder who would be interested in buying my art. 



This article "Market Research for Artists - How to Sell More Art" describes how one may go about finding out. It encourages the artist to have an event in a non-art environment to find out how one's art is perceived by the ordinary person who hasn't taken art history or is a collector of fine art. It sounds like an interesting prospect. The goal is not to sell art (although no buyer would be turned away) but to be able to talk about your art in an accessible way and understand how your art is perceived.

I am curious if anyone has done an event to invite comments and feedback from people outside the "art world".

Create Anticipation By Promoting Your Art Event Early and Often

Create Anticipation By Promoting Your Art Event Early and Often



I am working on a new series for an exhibit at the Fort Gallery June 2015 and Alyson's article helps me think about ways to share my experience outside the studio.  I am very excited about the show which comes from creating new work for a specific destination in time and space.



I highly recommend Alyson's blog if you're looking for marketing info specifically designed for artists.

Emancipating Genius | Dorothy Barenscott | TEDxKPU

Let me introduce Dorothy Barenscott one of my professors at Kwantlen Polytechnic University Visual Arts degree. Her talk about artistic genius challenges us to examine traditional beliefs about what is art and what makes an artist.

Children Learn and Create

I came across this article about what skills children learn from the arts and want to share with you. Top Ten Skills Children learn From the Arts

Painting by one of the children in my 6 - 8 years old Sketch and Paint class at the local community centre

Event Alert for Photographers and People who like toTravel with a camera

Photo Walk:

 Finding a Sense of Place sponsored by National Geographic

Go here to find out more info.

Cryptic: The Use of Allegory in Contemporary Art with a Master Class from Goya | Contemporary Art Museum St. Louis

In my quest for getting outside myself and experiencing other points of view I came across how the device allegory is used in contemporary visual art. Curator Laura Steward discusses and shares an exhibit, "Cryptic" she curated which combines the work of Goya with contemporary paintings and sculpture. She asserts that the question needed to be asked about art is not "What does this mean?" but instead "How does this work create meaning?"

Cryptic: The Use of Allegory in Contemporary Art with a Master Class from Goya | Contemporary Art Museum St. Louis

Hollyhock: Robert/Sara Genn (White Rock Gallery)

A little Canadian art experience from Canada's west coast where I live.

Implement a Postcard Strategy

Implement a Postcard Strategy



I have been following Alyson for over a year and she has helped me to visualize my art practice outside my head and into the world. I encourage you to take a look on what she is offering especially if you find art marketing overwhelming.



Alyson Stanfield is an artist advocate and business mentor at ArtBizCoach.com. This article was originally published in her Art Biz Insider, which is sent weekly to thousands of artists who are elevating their businesses. Start your subscription now and get Alyson's 6 free art-marketing video lessons athttp://artbizcoach.com 

Fort Collective

Happy to announce that I am a member of the Fort Collective. My  my portfolio should be up on their web site soon. I'll keep you posted.

My first activity as a member is to participate in the annual Blue Plate Special fundraiser. I finished two new paintings for it.

Reflections 1, oil & wax, cradled board, 18" x 11" x 2"
© Elizabeth B Anderson 2014

Reflections 2, oil & wax, cradled board, 18" x 11" x 2"
© Elizabeth B Anderson 2014

Children Are Artists, Play Learn Create in Mixed Media

I am excited to share that I am partnering with the Langley Arts Council to offer art classes for Grade1 to Grade 3.